Webthese are the words of selling shona joy thatcher, the woman behind the shona joy label that’s (just about) two decades strong.

Webfounded in sydney at the turn of the millennium by shona joy thatcher, her eponymous womenswear label is now stocked in boutiques and department stores the world over.

Webwe spoke to founder shona joy thatcher about the brand’s journey over the past two decades, how they pivoted to mitigate the impacts of the pandemic, and.

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She first sold her work at the.

Webwe spoke to founder shona joy thatcher about the brand’s journey over the past two decades, how they pivoted to mitigate the impacts of the pandemic, and.

Meticulously crafted in a.

She first sold her work at the.

Webwe spoke to founder shona joy thatcher about the brand’s journey over the past two decades, how they pivoted to mitigate the impacts of the pandemic, and.

Meticulously crafted in a.

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