The digital marketing discipline is facing growing fragmentation;

Webthis study aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small, and medium.

Webas a means of taking stock of academic work's ability to contribute to this revolution, this article tracks the changes in scholarly researchersโ€™ perspectives on.

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The proliferation of different subareas of research impedes the accumulation of knowledge.

Webchallagalla goutam, murtha brian r. , and jaworski bernard (2014), โ€œmarketing doctrine:

Webthe study also identifies three dominant clusters in digital marketing research, e. g. , 1) strategic planning with digital marketing 2) mobile marketing with.

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