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Verkkoour aim with this paper is to explore social media applications’ influence on banks’ digital transformation by using a multiple case study approach.

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Verkkothe rise of digital banking is reshaping the financial services industry, driven by technological innovations and changing consumer expectations.

Banks facing the need for a technological overhaul should realize they don’t have to go it alone.

Verkkobut now, with the rise of digital banks, the game has changed.

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