Participation in a cult of personality is psychologically costly whenever it involves preference falsification,.

Political movements and party politics are so heavily focused on leaders.

Webwe offer a novel rational explanation for cults of personality.

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Webwe develop theoretical expectations and use the big five personality dimensions to investigate whether trump's most loyal supporters share personality.

Propaganda is a common vehicle.

Webafter defining distinctive features of modern personality cults, the article traces trajectories of major cults over time and highlights interconnections, similarities,.

And not just as leaders, but rather as saviours who alone can banish the oppressors and solve all problems with simple solutions.

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