Verkkothe purpose of this study is to analyse the role of social media in shaping public opinion and its influence on economic decisions.

On the one hand, media plays a critical role in raising awareness about important issues, holding powerful institutions accountable, and enabling informed public discourse.

Verkkothe interplay between media and public opinion is a complex and dynamic one, with media wielding significant power in shaping societal views and beliefs.

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Verkkowe demonstrate how the nature of opinion power is changing and shifting from news media to platforms and distinguish three levels of opinion.

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